Biotech
Attract investment & partnerships
Struggling to reach scientists across academia and industry, pharma deal-makers, healthcare providers, officers in regulatory bodies and reimbursers?
Paid media and ABM strategies by NANOBOT help you target key decision-makers with scientific presion
NANOBOT helps US- and EU-based lifescience companies, service providers, CRO/CMO/CDMO, consulting firms, healthcare IT firms, non-profits, and research Institute.
NANOBOT helps Pharma companies attain 3 objectives
with approved email services by NANOBOT:
Niche audiences like decision makers in regulatory bodies, scientists and researchers are hard to target.
NANOBOT helps you attract attention and connect with your target audience using paid advertising across various online platforms.
Lifescience paid advertising should be brief, scientifically accurate and immediately catch attention.
NANOBOT team excels in delivering complex scientific ideas in brief yet compelling messaging that drives engagement.
Data & resource management of multi-channel campaigns poses serious challenges to lifescience companies.
NANOBOT has necessary tools and expertise to coordinate and optimize complex campaigns across many channels.
We boost and speed up your lead generation with high-quality leads brought via paid media & ABM.
NANOBOT has profound understanding of lifecience industry based on our experience and continuous research.
NANOBOT has proven sucess in building campaigns using Google Ads, LinkedIn, trade media and other platforms.
NANOBOT provides turnkey services from developing strategy to execution to KPI tracking to optimization.
We ensure your advertising attracts attention and resonates with decision-makers.
We study your marketing goals, target audience, product / service to choose platforms and craft campaign strategy that will bring maximal results.
We design banners, write engaging & precise ad copy, and develop promo materials to boost your campaign’s impact on decision-makers.
We launch campaign, coordinating ad placement, scheduling, and targeting across multiple channels, including socials & industry-specific media.
We use tracking tools to analyze and optimize campaign ROI & performance against the chosen KPIs like cost-per-lead or impressions.
NANOBOT helps you build consistent outreach to potential customers
Get the top of your sales pipeline covered with comprehensive lead generation services. From lead research to forming list, to multichannel outreach, to lead qualification, to appointment setting, we orchestrate and implement each step of the process.
Your sales reps should be selling, not prospecting. Let us meticulously go through the list of decision-makers and handpick the ones that are ready to buy your product and service. Working with us will feed your pipeline with constant influx of qualified leads, shorten your sales cycle, increase conversions, and impact your bottom lines.
Success of your email outreach depends on several factors: right time, right sequence, and right messaging. We know how to organize every aspect of the email outreach. We use A/B testing, in-depth research, and personalization to make sure our messaging is relevant and valuable.
We constantly refine our campaigns to increase open and conversion rates. We make sure we deliver the value of your product or service to the right people in the right organizations.
Our SDRs and BDRs are experienced conversationalists that know how to convert a lead into a prospect. Furthermore, we hire our reps among people who have a University degree in life science. This tactics ensures that they understand the value of your product or service and the science behind it. As a result, they are ready to talk on par with scientists, researchers and other decision-makers in lifescience companies.
One of the key issues of generic lead generation is the low quality of leads that agencies deliver. This happens because they lack understanding of your specific product or service and which companies can benefit from that.
We prevent this issues with meticulous lead research, personalized and targetted outreach, and lead qualification. As a result, we set up the appointments with decision-makers that match your ICP, understand the value of your product or service, and are ready to initiate the buying process. This ensures faster sales process for your sales reps and higher conversion rates.
With the decrease of email open rates, social media networking has become a new channel to connect and nurture relations with decision-makers. It has proven to be efficient in lifescience lead generation. Outreach via LinkedIn, Twitter and specialized industry networks can help you target the decision makers, increase brand recognition, and grow your connections in key lifescience companies.
Our account-based approach bases on profound research of each stakeholder, their needs, pain points, and goals using our industry connections. Based on this research we plan personalized messaging and outreach that will resonate with them. By connecting you with key decision-makers on the buying team within a single company and personalizing communication we enable you to increase your impact on their decision-making process.
We set up appointments with decision-makers at the key industry conferences and events, both virtual and offline. This tactics guarantees that your Sales Leaders make the most out of each day of their participation. Skip the introductions and small talk. Get directly to discussing your product or service, potential investments and partnerships. Increase your brand recognition and make impactful connections with key industry players.
We help you organize and conduct webinars that leave a long-lasting impact on all the participants. From inviting the decision-makers that match your ICP to creating powerful video, text and visual content, we help you engage and impact your target audience. Translate webinars intro sales opportunities and grow your customer base.
We serve life science companies, including biotech, pharma, CRO/CMO/CDMO, healthcare IT, research institutes, and other life science-focused organizations in the US and EU.
We work with multiple generalistic advertising platforms including Google Ads, LinkedIn, ResearchGate.
Yes. We specialise in targeting niche audiences. These include but not limited to scientists, regulators, pharma decision-makers, and healthcare providers. We apply precise segmentation and account-based marketing (ABM) strategies in our work.
Our team employs marketers with PhD in life sciences. They craft advertisement content that attracts attention and drives action while remaining scientific accuracy. This ensures that your target audience engages with your ads.
Our paid ad campaign management includes planning strategy, creating ads, implementing campaign execution, tracking and reporting performance, as well as optimizing campaign to achieve maximal ROI.
We measure campaign success with the following KPIs: number of ad impressions, number of clicks, cost-per-lead, cost-per-customer, and ROI. We report the campaign performance against these metrics on a regular basis ensuring visibility and control of our work.
Yes. We manage multichannel (and in some cases omnichannel) campaigns that span across social media, search engines, trade media, and programmatic platforms. We ensure content and brand consistency and alignment of channels with the overall strategy.
Yes. Our creative services for ads include banner design, writing advertising content, and promo material production (webinars, whitepapers, and infographics).
When starting a new paid ads project we audit your current marketing channels, promotion strategies and ad campaigns (if any). We find opportunities for banner ad campaigns and plan the ones that align with your marketing strategy, industry and business specifics. Then we move to planning and implementation stages.
One of the most valued aspects of paid advertising is the timeframe for the results. Usually, you can see them within several weeks after launch. It’s much faster than search engine optimization.
Yes. We provide ongoing support to our clients till the end of the campaign. This includes campaign monitoring & optimization. We also report the campaign performance for visibility.
We study industry benchmarks of campaign costs and have budget control in place. The continuous monitoring and optimization enables us to ensure the highest ROI for each campaign.
Yes. We have an experienced IT team that can seamlessly integrate campaign with marketing tools, including but not limited to HubSpot, Marketo, Salesforce, etc.
Yes. Since we exclusively work within highly regulated industries, we have a legal team in charge of keeping our deliverables in compliance with laws and regulations in force.
Schedule a consultation with our paid advertising specialist for a quote.
NANOBOT orchestrates content generation for multichannel marketing campaigns. We make reusable content modules that helps you save money and time on creation process.
NANOBOT creates scientifically-accurate animations for lifescience companies. Medical Animation is a powerful tool to engage with your target audience be it a potential business partner, a Scientist, a Medical professional, or an end client.
Marketing for life science companies heavily rely on educating your potential customers, business partners and investors about your product & service. NANOBOT helps you create learning solutions designed to engage and help easily grasp complex notions.
We generate e-detailing presentations for Pharmaceutical
companies helping them increase HCPs
engagement and hit their marketing and
sales goals more easily.
We work with Veeva, Pitcher,
IQVIA, ShowPad, and PowerPoint.
3D medical animation helps you visualize complex processes behind your product or service. We make your science visually compelling and easy to understand.
2D medical animation is a great way to engage
your target audience while explaining science-
intensive topic.
Characters help people better engage with any content. Animation uses characters to attract attention and add a more personal feel to the content.
Mechanism of Action (MoA) is a powerful tool for Pharma Companies wishing to explain in simple terms how their new drug or device work at cellular or molecular level.
Training new workers usually falls on your team or a person they are replacing. It can create certain risks like teammates forgetting things, purposefully omitting important parts of training or lacking necessary knowledge. Furthermore, they’ll have to allocate time in their busy schedule for training.
Self-directed learning tools can help you fix all these issues. Your new employee can learn all they need independently and on their own pace. They can return to the things they forgot or misunderstood at any time and will not lose important information in the process.
When it comes to knowledge intensive fields like pharma, lifescience, medtech, etc., staying up-to-date with the most recent scientific developments is topical. However, the busy schedule of your team might leave little to no time for study.
Continued learning tools can help you share the most recent research with your team, organize webinars and microlearning events. You can even create a virtual classroom to help your team grow their knowlege and skills without the necessity to drive between workplace and educational facility.
Book a one-hour free consultation with our Pharma Scientific Content Marketing Expert
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