Driving Growth and Lowering Costs for Visium with Google Ads

Through a strategic approach, Nanobot has successfully worked with businesses across diverse industries to achieve outstanding digital marketing results. One notable project is our work with Visium, a leading network of ophthalmology centers in Ukraine. By leveraging targeted PPC strategies, Nanobot designed and executed a comprehensive paid advertising campaign for Visium, delivering measurable results in traffic growth, lead generation, and cost efficiency.

Objectives

Visium is a trusted network of ophthalmology centers dedicated to providing high-quality eye care services across Ukraine. As competition in the healthcare industry continues to grow, Visium sought to enhance its online visibility and attract more potential patients through a robust digital advertising campaign.

The primary objectives for the project included:

• Increasing website traffic on paid advertising channels to reach 100,000 annual visitors.
• Generating more leads by converting website visitors into qualified inquiries.
• Reducing the cost per click to optimize the efficiency of the advertising budget and achieve higher ROI.

Tasks

The Nanobot team identified the following key tasks to meet Visium's objectives:

• Conduct a market analysis to understand audience behavior, identify competition, and determine the most effective ad channels.
• Optimize PPC ad structure and refine ad copy to improve click-through rates and attract more relevant traffic.
• Perform A/B testing on ad campaigns to identify the highest-performing strategies and formats.
• Enhance landing pages to align with ad content, improve user experience, and maximize conversion rates.
• Implement ongoing monitoring and cost optimization to ensure the advertising budget delivers the best possible results.

Our Approach

Nanobot took a systematic and data-driven approach to Visium’s PPC campaign.
The project began with a detailed market analysis, allowing us to understand Visium’s target audience, identify high-value keywords, and assess the competitive landscape. Based on this research, we refined the ad structure and created optimized ad copy to engage potential patients and drive relevant traffic to the site.

We conducted extensive A/B testing on multiple ad formats, headlines, and calls to action, continuously refining the campaign to maximize performance. By closely monitoring click-through, bounce, and conversion rates, we identified and amplified the strategies that delivered the best results.
Landing pages were an integral part of the strategy. We aligned their design and content with the ads, creating a seamless and intuitive user experience that encouraged visitors to take action. This alignment also improved the campaign’s conversion rate while reducing costs.

We employed ongoing monitoring and optimization to maximize the efficiency of Visium’s advertising budget. This involved continuously analyzing campaign metrics, adjusting targeting parameters, and reallocating spend to the most successful ads.

Results

The strategic PPC campaign resulted in remarkable growth and efficiency for Visium’s online presence. Annual website traffic grew to over 150,000 visitors, a 132% increase from the start. The number of leads surged by an impressive 292%, reflecting a significant improvement in the campaign’s ability to attract and convert potential patients.

The campaign's ROI reached an extraordinary 240%, indicating how the optimized advertising budget delivered exceptional value. Meanwhile, the bounce rate dropped to 64.2%, highlighting improved audience engagement.

One of the most notable achievements was the significant reduction in the CPO and CPC. The CPO decreased to 261.61 UAH, and the CPC was optimized to 1.4 UAH, ensuring that Visium’s advertising spending was used effectively and efficiently.

Additionally, the conversion rate improved to 3.30%, showcasing the success of the optimized landing pages and ad targeting strategy in turning visitors into leads.

Project in numbers