Biotech
Attract investment & partnerships
Decision-makers in lifescience industry don’t engage with generic content. They want scientific accuracy and relevance to their unique pain points and needs.
NANOBOT helps you create content that captures and holds the attention of your target audience with measured creativity and precise science.
We make the most of your subject matter experts limited time, scale content creation process, and optimize content for multiple channels. We get you covered at every stage of your buyer journey, nurturing your leads from first touch point, through awareness to conversions.
NANOBOT ensures that lifescience companies solve 3
main challenges of content marketing:
Creating scientifically correct yet engaging content for multiple buyer personas with different background can be challenging.
NANOBOT team of PhD marketers excels in delivering complex scientific notions in clear, accessible and compelling copy.
Scaling content production process is hard in lifescience companies due to the limited time of Subject Matter Experts.
Our content process overcomes bottlenecks. We collect SMEs insights quickly & efficiently delivering copy and content in time and at bigger scale.
Efficient outreach requires multichannel approach. Many companies struggle to deliver the right content in the right time.
We orchestrate content creation & delivery across multiple channels making sure messaging aligns on all platforms.
We provide end-to-end branding services using our expertise & experience in working with lifescience firms.
NANOBOT experts combine creative marketing techniques like storytelling with scientific accuracy. Our content not only gets attention of your target audience but also retains it.
NANOBOT content process based on in-depth topic study and SMEs interviewing enables to minimize the creation timeline and scale the content output.
NANOBOT team creates all types of content for every stage of your buyer’s journey for every channel that you have. We create awareness, nurture leads and convert prospects.
We ensure your content captures attention of your target audience and converts.
We study your product/service, buyer personas, buyer journey, competition, market & business goals. We identify content topics, formats & channels to ensure maximal impact on your TA.
We plan content calendar containing content topics, chosen formats, and channels of distribution. We make sure that it aligns with your marketing goals and has clear KPIs.
We follow content plan creating scientifically accurate content that serves your marketing and sales goals nurturing leads and guiding them through the stages of buyer journey.
We deliver content to your target audience via the channels that works best in your segment. We measure its performance against set KPIs and then optimize it to achieve best results.
NANOBOT helps you build consistent outreach to potential customers
Get the top of your sales pipeline covered with comprehensive lead generation services. From lead research to forming list, to multichannel outreach, to lead qualification, to appointment setting, we orchestrate and implement each step of the process.
Your sales reps should be selling, not prospecting. Let us meticulously go through the list of decision-makers and handpick the ones that are ready to buy your product and service. Working with us will feed your pipeline with constant influx of qualified leads, shorten your sales cycle, increase conversions, and impact your bottom lines.
Success of your email outreach depends on several factors: right time, right sequence, and right messaging. We know how to organize every aspect of the email outreach. We use A/B testing, in-depth research, and personalization to make sure our messaging is relevant and valuable.
We constantly refine our campaigns to increase open and conversion rates. We make sure we deliver the value of your product or service to the right people in the right organizations.
Our SDRs and BDRs are experienced conversationalists that know how to convert a lead into a prospect. Furthermore, we hire our reps among people who have a University degree in life science. This tactics ensures that they understand the value of your product or service and the science behind it. As a result, they are ready to talk on par with scientists, researchers and other decision-makers in lifescience companies.
One of the key issues of generic lead generation is the low quality of leads that agencies deliver. This happens because they lack understanding of your specific product or service and which companies can benefit from that.
We prevent this issues with meticulous lead research, personalized and targetted outreach, and lead qualification. As a result, we set up the appointments with decision-makers that match your ICP, understand the value of your product or service, and are ready to initiate the buying process. This ensures faster sales process for your sales reps and higher conversion rates.
With the decrease of email open rates, social media networking has become a new channel to connect and nurture relations with decision-makers. It has proven to be efficient in lifescience lead generation. Outreach via LinkedIn, Twitter and specialized industry networks can help you target the decision makers, increase brand recognition, and grow your connections in key lifescience companies.
Our account-based approach bases on profound research of each stakeholder, their needs, pain points, and goals using our industry connections. Based on this research we plan personalized messaging and outreach that will resonate with them. By connecting you with key decision-makers on the buying team within a single company and personalizing communication we enable you to increase your impact on their decision-making process.
We set up appointments with decision-makers at the key industry conferences and events, both virtual and offline. This tactics guarantees that your Sales Leaders make the most out of each day of their participation. Skip the introductions and small talk. Get directly to discussing your product or service, potential investments and partnerships. Increase your brand recognition and make impactful connections with key industry players.
We help you organize and conduct webinars that leave a long-lasting impact on all the participants. From inviting the decision-makers that match your ICP to creating powerful video, text and visual content, we help you engage and impact your target audience. Translate webinars intro sales opportunities and grow your customer base.
Content marketing is the process of creating and managing content across multiple channels. To succeed in content marketing, you need to create copy, visuals and videos that are relevant to your target audience. It is essential for life science companies as it enables you to engage with prospects, showcase your expertise, educate about your product/services, and build trust as well as help convert leads into customers.
NANOBOT can create all types of content for successful marketing campaigns. These include landing pages, blog posts, case studies, downloadable content (like whitepapers and guides), email contents for marketing and sales outreach, visuals, videos & animations, and content for events (like brochures).
We employ a team of experts with PhD in lifesciences to ensure the scientific accuracy of every content piece we produce. Apart from that, we make sure that our content is relevant and engages with your target audience.
Yes. Our marketing experts can help you build your content strategy that aligns with your marketing and sales goals. Our content strategy services include developing persona, creating compelling messaging, and planning content calendar.
We study your target audience to outline buyer personas for various decision-makers. It helps us craft content that meets the needs and expectations of your TA, as well as their level of scientific education.
We try to create reusable content where possible to make sure it can be distributed across multiple channels. We also optimize our content for it to fit the format of various marketing channels. We use content management tools and content calendars to manage content distribution efficiently.
We use the following metrics to measure content marketing success: traffic to website, bounce rate, time on page, engagement rate, conversions, and campaign ROI. We report content performance on a weekly basis and introduce changes where necessary.
We work with both. We can take your brand guidelines for content creation. Alternatively, we can develop new brand guidelines specifically for you as part of our branding services.
We respect the limited time of Subject Matter Experts (SMEs). That’s why, our PhD marketing experts first study your product/service in-depth, and then craft interviews for your SMEs to quickly answer the remaining questions and close gaps in knowledge. This approach enables us to minimize back-and-forth communications while creating copy true to the science behind it.
Yes. We study the stages of your buyer journey to tailor copy that matches the needs of your prospects and each stage from awareness to lead nurturing to sales enablement to conversion and post-purchase.
For some channels, results can be seen faster (e.g., a couple of weeks for emails). Other channels require a more long-term strategy to see the shift in traffic, engagement and conversion (for example, it can take up to 6 months for website). It heavily depends on the strategy, chosen channels, and your sales cycles.
Yes. Our experts have experience in launching campaigns and products. Our services include creating a multichannel marketing strategy, crafting messaging, and delivering the content.
Yes. We employ a multidisciplinary team that creates all types of content for lifescience companies. It includes content writers, designers, vdeographers, and producers. Our content includes texts for various channels (email, website, social media), technical documentations, and video scripts; scientific 2D and 3D images and infographics; 2D and 3D animations.
NANOBOT combines scientific accuracy with marketing techniques that drive engagement. We employ marketers with lifescience background and PhD degrees in lifesciences. As a results, we can create compelling content that resonates with decision makers and can explain complex science behind your complex product/service in clear and concise way.
The cost of each project varies significantly depending on its scope, duration, number of channels and types of content you need. Contact our consultant so that we can offer you a solution that aligns with your marketing goals and meets your budget.
NANOBOT offers flexible options for cooperation. We have one-off projects as well as ongoing campaigns. Most of our clients stay with us for a long period of time.
NANOBOT offers search engine optimization services to our clients. It helps us maximize the impact of the content on your target audience. We start with keyword research, offer SEO audit and technical SEO services, on-page optimization, and off-page SEO.
NANOBOT works with the following industries within life sciences: biotech, pharma, CROs, CMOs, medtech, and healthcare providers.
Yes, we track content performance across all the channels we work with. It’s necessary to ensure the optimal ROI on our content campaigns. We make regular reports and discuss the necessary changes and optimizations with out clients.
Let’s start with a free consultation where we discuss your business needs. Book an appointment with our expert.
NANOBOT orchestrates content generation for multichannel marketing campaigns. We make reusable content modules that helps you save money and time on creation process.
NANOBOT creates scientifically-accurate animations for lifescience companies. Medical Animation is a powerful tool to engage with your target audience be it a potential business partner, a Scientist, a Medical professional, or an end client.
Marketing for life science companies heavily rely on educating your potential customers, business partners and investors about your product & service. NANOBOT helps you create learning solutions designed to engage and help easily grasp complex notions.
We generate e-detailing presentations for Pharmaceutical
companies helping them increase HCPs
engagement and hit their marketing and
sales goals more easily.
We work with Veeva, Pitcher,
IQVIA, ShowPad, and PowerPoint.
3D medical animation helps you visualize complex processes behind your product or service. We make your science visually compelling and easy to understand.
2D medical animation is a great way to engage
your target audience while explaining science-
intensive topic.
Characters help people better engage with any content. Animation uses characters to attract attention and add a more personal feel to the content.
Mechanism of Action (MoA) is a powerful tool for Pharma Companies wishing to explain in simple terms how their new drug or device work at cellular or molecular level.
Training new workers usually falls on your team or a person they are replacing. It can create certain risks like teammates forgetting things, purposefully omitting important parts of training or lacking necessary knowledge. Furthermore, they’ll have to allocate time in their busy schedule for training.
Self-directed learning tools can help you fix all these issues. Your new employee can learn all they need independently and on their own pace. They can return to the things they forgot or misunderstood at any time and will not lose important information in the process.
When it comes to knowledge intensive fields like pharma, lifescience, medtech, etc., staying up-to-date with the most recent scientific developments is topical. However, the busy schedule of your team might leave little to no time for study.
Continued learning tools can help you share the most recent research with your team, organize webinars and microlearning events. You can even create a virtual classroom to help your team grow their knowlege and skills without the necessity to drive between workplace and educational facility.
Book a one-hour free consultation with our Pharma Scientific Content Marketing Expert
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