Biotech
Attract investment & partnerships
Does your company face the challenge of attracting high-quality leads, improving conversion rates, and boosting visibility? NANOBOT helps Lifescience Sales leaders to overcome these challenges with complex SEO services.
We meticulously grow your website visibility, attract high-quality leads and boost website conversions, enabling your client base and revenue growth.
Turn your website into lead generation powerhouse with consistent lifescience SEO strategy.
NANOBOT helps you attain 3 objectives with lifescience
SEO and web optimization services:
Lifescience companies need to build clear messaging for audiences with different level of scientific knowledge: from researches to management.
We help your communications stay true to science behind your product or service while keeping it simple, clear, and engaging.
Lifescience companies have to withstand severe competition to get to the top of SERP and stand out among similar products or services.
We develop SEO strategies and apply proven SEO techniques to achieve high rankings and drive traffic.
Driving traffic isn’t enough to achieve the key goals of a SEO strategy. Companies need to attract and convert decision-makers that match their Ideal Customer Profile (ICP).
We control lead quality through data-driven keyword research, content optimization, and design elements that drive conversions.
We make sure that SEO drives traffic of high-quality leads and conversions.
NANOBOT’s dual expertise in life science and marketing enables us efficiently communicate with your target audience ensuring the clarity of complex ideas.
NANOBOT’s decade-long experience in serving life science, CROs, CMOs, CDMOs, and biotech firms enables us to develop SEO strategies optimized for the industry specifics.
NANOBOT’s full-service solutions (SEO & Web optimization, content creation, and technical SEO) ensure that your website operates to its full potential feeding leads to your pipeline.
We ensure your SEO drives maximal results.
We analyze your business goals, target audience, and website (its technical, content, and conversion capabilities). We compare them against your competitors to identify gaps and areas of improvement.
We create SEO & web optimization strategy customized to your specific needs. We handpick keywords, plan content, technical improvements, and backlink strategy. We develop website architecture, navigation, & interlinking.
We optimize your website to meet the key requirements to its speed, security and mobile performance. We design website elements to enhance UX and boost conversions. We create scientific content to drive traffic & conversions.
We control the performance of your SEO strategy via regular monitoring of traffic, rankings, & conversions. To maximize SEO results, we create new content & technical elements, optimize the old ones, and add new keywords.
NANOBOT helps you build consistent outreach to potential customers
Get the top of your sales pipeline covered with comprehensive lead generation services. From lead research to forming list, to multichannel outreach, to lead qualification, to appointment setting, we orchestrate and implement each step of the process.
Your sales reps should be selling, not prospecting. Let us meticulously go through the list of decision-makers and handpick the ones that are ready to buy your product and service. Working with us will feed your pipeline with constant influx of qualified leads, shorten your sales cycle, increase conversions, and impact your bottom lines.
Success of your email outreach depends on several factors: right time, right sequence, and right messaging. We know how to organize every aspect of the email outreach. We use A/B testing, in-depth research, and personalization to make sure our messaging is relevant and valuable.
We constantly refine our campaigns to increase open and conversion rates. We make sure we deliver the value of your product or service to the right people in the right organizations.
Our SDRs and BDRs are experienced conversationalists that know how to convert a lead into a prospect. Furthermore, we hire our reps among people who have a University degree in life science. This tactics ensures that they understand the value of your product or service and the science behind it. As a result, they are ready to talk on par with scientists, researchers and other decision-makers in lifescience companies.
One of the key issues of generic lead generation is the low quality of leads that agencies deliver. This happens because they lack understanding of your specific product or service and which companies can benefit from that.
We prevent this issues with meticulous lead research, personalized and targetted outreach, and lead qualification. As a result, we set up the appointments with decision-makers that match your ICP, understand the value of your product or service, and are ready to initiate the buying process. This ensures faster sales process for your sales reps and higher conversion rates.
With the decrease of email open rates, social media networking has become a new channel to connect and nurture relations with decision-makers. It has proven to be efficient in lifescience lead generation. Outreach via LinkedIn, Twitter and specialized industry networks can help you target the decision makers, increase brand recognition, and grow your connections in key lifescience companies.
Our account-based approach bases on profound research of each stakeholder, their needs, pain points, and goals using our industry connections. Based on this research we plan personalized messaging and outreach that will resonate with them. By connecting you with key decision-makers on the buying team within a single company and personalizing communication we enable you to increase your impact on their decision-making process.
We set up appointments with decision-makers at the key industry conferences and events, both virtual and offline. This tactics guarantees that your Sales Leaders make the most out of each day of their participation. Skip the introductions and small talk. Get directly to discussing your product or service, potential investments and partnerships. Increase your brand recognition and make impactful connections with key industry players.
We help you organize and conduct webinars that leave a long-lasting impact on all the participants. From inviting the decision-makers that match your ICP to creating powerful video, text and visual content, we help you engage and impact your target audience. Translate webinars intro sales opportunities and grow your customer base.
SEO increase discoverability of your website and visitors-to-clients conversions. Through keyword research, on-page optimization and off-page techniques SEO specialists ensure that your potential customers find your website while searching for your product or services. Technical SEO, Content Strategy and web design increase conversion rates.
SEO heavily depends on the quality of your content. Meanwhile lifescience content demands that the copy was met several requirements. First, it should be SEO-optimized to ensure its high rankings in search engines. Second, it should be scientifically accurate to minimize bounce rate. Third, it should be engaging and easy to read to boost conversions.
We provide full-cucle SEO services for life science companies. This includes developing SEO strategy, suggesting and implementing technical SEO improvements, optimizing user experience with your website, planning and implementing content strategy, optimizing conversion rates, and full-stack technical implementation of necessary technology.
SEO is a long-term process that requires consistency in implementation to bring results. Depending on the competition, the complexity of necessary technical SEO changes, and the available content, the game-changing results can be expected within 3 to 6 months.
We can create a new website from scratch or work with the one that you already have. It’s an individual process. Modern websites must have high download speed, bugless performance and intuitive navigation on top of being SEO-optimized and visually pleasant. They should deliver an overall seamless user experience. If tweaking the existing website to meet these criteria requires more work than creating a new website from scratch, it’s best to start anew.
We create all types of content a modern life science blog requires. This includes individual website pages, blog articles, case studies, landing pages for specific campaigns, white papers, etc. We SEO-optimize all the content we create to ensure high positions in search results and conversions.
We have a number of metrics to track the overall website performance along with the performance of individual pages. This includes: organic traffic and its growth, keyword rankings, conversion rates, bounce rates, and time spent on page. We deliver reports to our clients on a regular basis to monitor the progress and make changes when necessary.
When choosing between 2 pages with equally good and SEO optimized content, Google would prefer the one that delivers better user experience. To measure it, crawlers will analyze the page and the overall website performance in accordance with multiple criteria including optimization for mobile devices, security for the visitor, the download speed, the absence of bugs, and the ease of navigation on your website.
These criteria will also impact your user, so it’s a win-win situation. In addition to that, Technical SEO helps search engine crawlers to discover, “read” and index your pages more quickly, fixes the 404 problems through redirects and prevents content cannibalisation, all impacting your rankings.
Our team has scientific and marketing expertise necessary to create engaging yet scientifically accurate content for your Target Audience. We have years of experience working with life science companies. Finally, we employ seasoned SEO and IT specialists to plan and implement all the aspects of the SEO strategy.
We are constantly monitoring the life science industry to learn the best practices and the errors alike. We have a database of industry-specific guidelines and standards that we update on a regular basis.
Most companies begin SEO strategy with their competitors ranking higher. That’s one of the key reasons why you want a SEO strategy in the first place. We begin our cooperation with the in-depth analysis of your competition, their rankings, SEO techniques, and keyword choice. We also identify the gaps in their SEO strategy to identify your traffic growth opportunities. Based on the competition we handpick keywords and plan SEO activities to ensure you get to the top of SERP.
Yes. We have a large team that enables a flexible approach to our clients. We can handle projects of any size, including complex, enterprise-level platforms.
Yes. After we’ve completed the bulk work on your SEO strategy, we can continue monitoring your SEO performance for set metrics, reporting the progress, planning and implementing optimisations. In addition to that, we can continue developing and implementing your content strategy, working both on the new content and fine tuning the existing peaces to ensure its optimal performance.
We have experience in planning and managing multichannel marketing campaigns. We make sure that the SEO strategy we implement for you aligns with your overall marketing goals. This includes ensuring brand & messaging consistency, as well as content integrity and reuse on other channels.
NANOBOT orchestrates content generation for multichannel marketing campaigns. We make reusable content modules that helps you save money and time on creation process.
NANOBOT creates scientifically-accurate animations for lifescience companies. Medical Animation is a powerful tool to engage with your target audience be it a potential business partner, a Scientist, a Medical professional, or an end client.
Marketing for life science companies heavily rely on educating your potential customers, business partners and investors about your product & service. NANOBOT helps you create learning solutions designed to engage and help easily grasp complex notions.
We generate e-detailing presentations for Pharmaceutical
companies helping them increase HCPs
engagement and hit their marketing and
sales goals more easily.
We work with Veeva, Pitcher,
IQVIA, ShowPad, and PowerPoint.
3D medical animation helps you visualize complex processes behind your product or service. We make your science visually compelling and easy to understand.
2D medical animation is a great way to engage
your target audience while explaining science-
intensive topic.
Characters help people better engage with any content. Animation uses characters to attract attention and add a more personal feel to the content.
Mechanism of Action (MoA) is a powerful tool for Pharma Companies wishing to explain in simple terms how their new drug or device work at cellular or molecular level.
Training new workers usually falls on your team or a person they are replacing. It can create certain risks like teammates forgetting things, purposefully omitting important parts of training or lacking necessary knowledge. Furthermore, they’ll have to allocate time in their busy schedule for training.
Self-directed learning tools can help you fix all these issues. Your new employee can learn all they need independently and on their own pace. They can return to the things they forgot or misunderstood at any time and will not lose important information in the process.
When it comes to knowledge intensive fields like pharma, lifescience, medtech, etc., staying up-to-date with the most recent scientific developments is topical. However, the busy schedule of your team might leave little to no time for study.
Continued learning tools can help you share the most recent research with your team, organize webinars and microlearning events. You can even create a virtual classroom to help your team grow their knowlege and skills without the necessity to drive between workplace and educational facility.
Book a one-hour free consultation with our Pharma Scientific Content Marketing Expert
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