VR/360 3D Animation for Exeltis

When it comes to infertility, the topic is usually challenging to address a large audience due to the various causes that underlie its etiology. The medical data can feel overwhelming and confusing for some patients. Printed information have limited impact because they are often not read. And even if read, brochures may still be ineffective if it’s not written at an appropriate literacy level.

That’s why Exeltis company decided to go digital and present their medical drug in a virtual reality format. It helps to bridge the gap in health literacy with the help of compelling visual storytelling that takes the viewer on a personal journey where they become a protagonist who follows the sperm cells on their way to their final destination – the egg.

Before proceeding with technical details of the 3D animation, let’s look at the problem that FOLANDROL® and CLAVELLA® medications had been developed to tackle.

Reproduction is a natural and straightforward experience for most couples. However, for some of them, it is complicated to conceive. Infertility affects around 16% of the population who are unable to conceive after one year of unprotected intercourse (Thoma et al. Fertil Steril. (2013); 99(5): 1324–1331). Approximately a third of cases of infertility are related to females, 20% male related, and almost half involve both partners or are unexplained.

Women
In women, infertility is often caused by hormonal disbalance. Fertility hormones control ovulation. If for any reason hormone levels are disturbed, ovulation can be affected. The hormonal disturbance that affects ovulation can be caused by many factors which include dramatic changes in weight, stress, strenuous exercise and illness.

Men
A man’s fertility is generally dependent on the quantity and quality of his sperm. If the number of sperm a man ejaculates is low or if the sperm is of poor quality, it will be difficult, and sometimes impossible, for him to cause a pregnancy.

We created an animated health video in the VR format to demonstrate the problem of infertility from the ‘inside.’ By putting on a VR headset, the viewer becomes a part of the epic story where millions of sperm cells are passing through the obstacles to reach the egg and fertilize it.

Discover the full story in our case study here