Biotech
Attract investment & partnerships
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On-demand Webinar registration
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Abstract
AI is no longer a futuristic concept—it’s transforming life science marketing today. Marketers in biotech and life science face increasing pressure to deliver hyper-personalized, efficient, and data-driven campaigns while navigating strict compliance regulations. The challenge? Understanding where AI fits in, how to integrate it into daily workflows, and which tools offer the most practical benefits.
In this webinar, we’ll demystify AI adoption for life science marketers and break down real-world use cases that can enhance marketing efficiency, customer engagement, and data utilization. We will explore the current state of AI in marketing, compare AI Agents vs. AI Workflows, and provide a clear roadmap for getting started with AI-powered solutions.
🚀 Key Discussion Points:
✅ What’s happening now? – The rapid evolution of AI in marketing and its impact on life sciences.
✅ AI Agents vs. AI Workflows – Should you rely on standalone AI assistants or fully automated AI-driven processes?
✅ Where to start? – A step-by-step approach to integrating AI into your marketing stack without overwhelming your team.
✅ Case Study #1: How AI-generated content can accelerate campaign creation, ensuring compliance and personalization.
✅ Case Study #2: How AI-driven database analysis can enhance customer insights and refine targeting strategies.
✅ AI for Lead Nurturing – Use case: Automating responses and engagement when a new lead comes in from your web form.
By the end of this session, you’ll gain a clear understanding of AI’s practical applications in sales & marketing, learn from real-life case studies, and walk away with actionable strategies to start using AI immediately.
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Speaker
Andrii Koniukh
AIOps & CRM Consultant, NANOBOT GROUP
With a strong background in life science marketing, AI-driven automation, and sales enablement, Andrii has been at the forefront of integrating cutting-edge AI solutions into biotech and life science go-to-market strategies.
As a specialist in AI-powered marketing workflows, CRM automation, and digital transformation, Andrii helps life science companies optimize lead generation, enhance customer engagement, and streamline sales & marketing operations. His expertise spans Salesforce.com, HubSpot.com, and AI-driven tools, ensuring marketing teams can leverage data-driven insights to maximize impact.
Andrii believes that the future of marketing lies in seamless AI adoption, where automation, personalization, and predictive analytics work together to create highly targeted, scalable, and compliant marketing strategies. His work focuses on turning AI from a buzzword into a practical toolset, helping life science marketers move beyond manual efforts and embrace intelligent automation.
At Nanobot Group, Andrii develops and implements AI-powered strategies that drive measurable results, whether through content generation, customer segmentation, or automated lead nurturing. His approach ensures that AI is not just a tool but a true business accelerator for life science brands looking to stay ahead in an increasingly digital and data-driven industry.
Vera Karimova
Founder, V&U content agency
Vera is an award-winning marketer with decades of experience. She has produced countless content assets, shifting gears from ATL to online as the digital era kicked in.
Vera has worked with clients like GSK, P&G, Biore, Disney, and others in the markets of EMEA and APAC. She is always happy to share her expertise in content creation, from script writing to distribution.
Natalia Stetsiuk
Account Executive Director, Nanobot Communication
Nataliia has been working in Communication, Marketing, and Sales for more than 20 years. Since 2021 at Nanobot she has been helping life science companies tune their communications and grow.
Nanobot is a one-stop scientific communication agency, on a mission to help bring to market 100 breakthrough life science ideas by 2030 through compelling communication.