What will you learn?

1. Challenges in the biopharmaceutical value chain, emphasizing visibility and awareness, supporting business.
2. Delve into the sales funnel, customer journey, and goal setting, focusing on brand building, business development/sales support, and community building.
3. Explore predicted social media trends for 2024, including leveraging social media for clinical trial recruitment, regulatory compliance, data-driven insights for drug development, and emerging platforms for CROs.
4. The role of artificial intelligence in enhancing social media strategies within CROs. Discuss AI-powered patient recruitment, compliance and safety monitoring, and data analytics for drug development using social media data.
5. Important steps for a successful scientific tradeshow campaign.