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Introduction
Finding the right investors can be challenging for biotech startup founders. They often don’t have the experience with modern outreach methods or the time to handle follow-ups with VCs. For our client, connecting with the right investors was crucial to the success of the investment programs. With tight deadlines and high stakes, they needed a quick and dependable solution to reach their target audience.
In this case study, we’ll share how we used a clear plan and data-driven strategies to run a six-week outreach campaign that delivered real results.
Goals and Objectives
Our goal was simple: help the client find a lead investor willing to commit over $10 million to their biotech startup in the oncology field. To do this, we set a few clear objectives:
- Build a Database: Create a list of investors interested in early-stage biotech startups, specifically in oncology.
- Reach Out Effectively: Use LinkedIn and email to contact investors in a professional but personal way.
- Book Meetings: Set up high-quality meetings with investors ready to explore opportunities in the next six months.
- Keep the Client Updated: Provide weekly updates and a full report at the end of the campaign.
The Approach
We broke the campaign into clear stages to stay focused and organized.
Week 1: Getting Ready
- Define the Plan: Worked with the client to set goals, key messages, and success indicators.
- Prepare Materials: Reviewed all marketing materials to ensure they were ready for outreach.
- Analyze the Database: Evaluated the client’s initial list of 160 investors and planned how to expand it.
- Grow the List: Using AI tools, we expanded the database to 1,061 investors, adding 901 new leads. To identify these 1,000 VCs, we filtered a database of over 5,000 contacts using AI tools. Our goal was to target only those investors who focus on early-stage startups, are willing to act as lead investors, and are primarily interested in the biotech industry, particularly in the oncology field.
Weeks 2-3: Reaching Out
- Database Expansion: By using its in-house AI tools for research and industry insights, we added 901 new potential investors to the original database, bringing the total to 1,061.
- Start Outreach: Contacted more than 1,000 investors through LinkedIn and email.
- Adjust Messaging: Monitored responses and adapted messages to improve engagement.
Weeks 4-6: Building Relationships
- Follow Up: Sent personalized follow-ups to re-engage inactive contacts and nurture leads.
- Act Fast: Quickly scheduled meetings and answered questions for interested investors.
- Weekly Updates: Kept the client informed with progress reports and adjusted the strategy as needed.
The Results
The campaign exceeded expectations and delivered measurable success:
- Database Growth: The client’s investor list grew from 160 to 1,061 — an increase of 564%.
- Outreach Success: Over 1,000 investors were contacted, with 490 engaging through LinkedIn.
- Engagement: 40 investors expressed strong interest, leading to 10 high-value meetings and growing, including with participants from the J.P. Morgan 2025 conference.
More than just numbers, the campaign helped establish valuable relationships with investors, creating opportunities for future growth.
Our Key Takeaways
- A Good List Matters: A strong, well-researched database is the foundation of a successful campaign.
- Use Multiple Channels: Reaching investors through LinkedIn and email increased engagement.
- Personalization Works: Tailored messages resonated with investors and led to stronger responses.
- Stay Flexible: Weekly updates and quick adjustments kept the campaign on track.
Conclusion
This six-week outreach campaign showed how a clear and focused plan can create real business opportunities. By combining strong preparation, smart outreach, and close collaboration, we helped our client connect with investors ready to make a difference.
If you’re looking to grow your network or schedule key meetings, the Nanobot team is here to help. Let’s turn your goals into results — contact us today!
