The right plan in place ensures that your next webinar will provide a better connection with your target audience.
Most industries have turned to online webinars and virtual conferences to replace face-to-face interaction. The life science sector continues to attract audiences and successfully host interactive webinars to educate and engage the scientific community.
Skip ahead:
- Be promotive when interacting and engaging with your audience before the webinar
- Use client feedback to create presentations memorable for their insight and value
- Use a community of well-known Subject Matter Experts (SMEs) to attract new people
- Utilize the social networks of the speakers and the company
- Make webinar promotion a constant lead generator after the event is over
We offer you to consider the following tips to succeed in creating and promoting your next virtual event.
1. Be promotive when interacting and engaging with your audience before the webinar
For best results in connecting with your target audience, promote your webinar at least 8 weeks before the event on Twitter, LinkedIn, Facebook, and other online platforms where your audience will see it. Take the time to plan so you can fill your social channels with news about your upcoming webinar. If you rush, you may find that only a few people attend the event.
In your advertising, be clear about what the webinar will be about. If your audience isn't sure what they will see, they won't register for it. To attract attention, consider creating an offer or giveaway for attendees. Hosting a competitive event can help draw them to the webinar.
If you'd like to learn more about how to host a memorable and successful webinar for attendees, contact us or read more here.
2. Use client feedback to create presentations memorable for their insight and value
Contact your sales or client service team to find out what your customers' current concerns are. You can also use Google Trends to find out what topics are hot right now. Presenting the right information at the right time can turn contacts into customers.
We've all been on those webinars when it seems like staying awake is impossible. Your presentation must be visually attractive to keep your audience engaged for 30 minutes or even an hour. If creating slides isn't your strength area, there are several options, like Prezi, that can assist you in creating a great presentation. Although it will take a little bit of learning, the payoff can be worth it. Don't be afraid to add some entertainment.
A good laugh and mini breaks during a presentation can liven up the audience's attention.
3. Use a community of well-known Subject Matter Experts (SMEs) to attract new people
The goal of your webinar is to attract new attendees and create thought leadership. One great method to do this is to leverage your SMEs. Be sure to ask them to connect and share the webinar invitation with their community. By engaging their followers, you'll be able to attract a whole new but relevant audience.
Besides, there's hardly anything worse than a speaker who puts an audience into a slumber. It's helpful to have an anchorperson who is energetic, relatable, and, if possible, an expert on the topic. Consider adding an assistant to the host who will engage the audience.
Discussing a topic is often more interesting than any one-sided script, which is monotonous. Involving experts in a webinar increases interest in the event and can be an attractive focus for Internet marketing before and after the event.
4. Utilize the social networks of the speakers and the company
Most companies are not actively using social media. Active posting of info during a webinar provides the audience with a greater degree of interactivity and creates interest that will ultimately increase views on demand.
We recommend assigning someone to handle your social media channel(s) during the webinar. They can add snippets to generate interest, answer any basic questions, and gather those that may need a more detailed answer. Plan for pauses and opportunities to reply to questions, especially during a webinar in an interview or discussion format. The goal is maximum use of all your channels.
Just imagine how many new subscribers you can gain by expanding the webinar beyond the web.
5. Make webinar promotion a constant lead generator after the event is over
Using video, animation, downloadable worksheets, and other types of resources, you can effectively get your message across and retain your audience. Do you have a short video about your product? Perhaps you could use a checklist? With a free version of Canva, you can create engaging one-page or social posts.
These resources can also be used in promotion after your webinar. You've done all this work to create something awesome, and now, it's time to make the most out of it. There are many ways to utilize your webinar, from reprinting interesting snippets for social media to creating a whitepaper to attract potential clients and for lead generation or a library to educate your audience!
Finally, it will be effective to make a powerful call to action (CTA) to encourage form fills, consultations, and leads! You've got your audience's attention, now it's time to get active.
