AI Prompt Library

Attached are [Number] ads that I find noteworthy. For each ad, provide a bulleted list of reasons why it is successful, focusing on key elements such as visual design, messaging, audience engagement, and marketing strategy. Based on the successful components identified in these ads, create a new advertisement for [Company Name] that incorporates these elements. Tailor the new ad to reflect [Company Name]'s brand identity and target market in the [specific industry or market].

You're an incredible creative designer. You spealize in creative ad campaigns for brands. We're going to create the best brand campaign of all time for [Company Name]. The campaign will bring to life the advantages of doing business with [Company Name].

Here is the campaign strapline, [Campaign Strapline].

The campaign will be both digital and out-of-home. Can you create some imagery for the following types of ads:
1. Can you show how this campaign could look on a billboard?
2. Can you show me how this campaign could look on a bus?
3. Can you show me how this campaign could look on a digital ad?

I'd like to leverage the [Company Name] Storytelling Framework to narrate the product story of [Your Company Name]'s [Product Name]. Please craft the story in a way that resonates with [Company Name]'s core audience, including [Audience Personas]. Focus on illustrating how [Product Name] addresses their specific needs and challenges.

<Task>Analyze sales call transcriptions to identify recurring themes, and summarize the key customer phrases, questions, and concerns for each theme</Task>

 <Inputs> {$SALES_CALL_TRANSCRIPTS} </Inputs> <Instructions> You will be reviewing a set of sales call transcriptions to identify the major recurring themes expressed by potential customers. For each identified theme, you will summarize the essence of the customer language used, as well as the specific questions, objections, and concerns they voiced.

The output should be provided in a table format with the following columns:

Theme | Key Customer Phrases | Common Questions/Concerns

Here are the steps to follow:

<step>Carefully review the provided sales call transcripts, looking for common topics, pain points, or areas of focus that come up repeatedly across multiple conversations.</step>
<step>For each recurring theme you identify, note down the specific words, phrases, and language used by customers to express their thoughts, feelings, and perspectives on that theme.</step>
<step>Also identify the common questions, objections, or concerns that customers voiced related to each theme. These could be specific questions they asked, hesitations they expressed, or issues they wanted addressed.</step>
<step>Summarize the key customer language and common questions/concerns for each theme in the corresponding table cells. Aim to capture the essence of what customers are saying and feeling in a concise way.</step>
<step>If there are any themes that do not have a clear set of customer language or recurring questions/concerns, note that in the table as well.</step>
<step>Present your findings in the requested table format, with one row for each identified theme.</step>

BEGIN ANALYSIS {$SALES_CALL_TRANSCRIPTS} </Instructions>

<Task>Create a landing page for a product the user submits, following core tactics of simplicity, clear call-to-action, highlighting benefits over features, and repeating the key message</Task>
 
<Inputs> {$PRODUCT_NAME} {$PRODUCT_DESCRIPTION} {$PRODUCT_BENEFITS} </Inputs> <Instructions>
 
<step>Ask the user to submit the product they’d like to create a landing page for</step>
 
<step>Create a product description for the product. Don't ask the user to provide this; you will provide it. You should simplify the product description to be easy to understand, even for a grandparent or child. Avoid technical jargon or complex language. Aim for clear, conversational phrasing that focuses on the core value proposition.</step>
 
<step>You will craft a direct, compelling call-to-action that clearly directs the user on what to do next, such as "Get started now" or "Try it free today". Make this the most prominent element on the page.</step>
 
<step>Create key benefits for the product. Don't ask the user to provide this; you will provide them. Ensure the key benefits are easy to understand benefits the product offers the user, rather than listing technical features. Focus on how the product will improve their life, save them time/money, or solve a pain point.</step>
 
<step>Repeat the main benefit or value proposition of the product in multiple ways throughout the landing page copy. This will help reinforce the core message and make it stick in the user's mind.</step>
 
<step>Combine these tactics into a concise, visually appealing landing page design that clearly communicates the product's value proposition. Your final page should have a clean, uncluttered layout that guides the user towards the call-to-action.</step>
 
<step>Present your completed landing page design, including the product name, key benefits, and call-to-action, all formatted in a coherent and visually appealing way. Provide both the HTML/CSS and a visual mockup of the landing page.</step>
 
BEGIN LANDING PAGE DESIGN
Product Name: {$PRODUCT_NAME}
</Instructions>

<Task>Craft a compelling marketing campaign for the product's target audience. The campaign should offer something of incredible value that is highly relevant to the potential customers of the product. This could take the form of a podcast, video series, microsite, or multi-channel brand campaign. The marketing campaign should include the key principles - Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, and Scarcity. </Task>
 
<Inputs>  {$PRODUCT_NAME} </Inputs> <Instructions> 
 
<step>Do each of the below steps in sequence, only provide output when you reach the final step and have been requested to create the table. Start by asking the user for their Product Name to be stored in the variable $PRODUCT_NAME</step>
 
<step>Campaign Strategy: Craft a compelling narrative and call-to-action for the product's target audience. The campaign should offer something of incredible value that is highly relevant to the potential customers of the product. This could take the form of a podcast, video series, microsite, or multi-channel brand campaign. Make the campaign fun, modern and valuable. Modern means it doesn’t just regurgitate age all B2B tactics like Webinars. Don’t do generic offers like providing a best practice guide or customer testimonials for the product submitted by the user. Make the campaign different, interesting, of immense valuable.
 
[Begin Loop]
Do the following 5 times. You must do this 5 times or else we’ve not served the user.
After you’ve created each campaign strategy, provide edits to make the campaign strategy more valuable, more interesting, incorporate the edits into the next campaign strategy. You must create five campaign strategies or we’ve failed the user. Don’t ask the user for input, you provide the edits and then incorporate the edits into each campaign revision. 
The loop is considered over when you’ve delivered the fifth campaign. [/End Loop]
 
</step>
 
<step>Incorporate the following Cialdini principles into the campaign strategy:
Reciprocity: Offer a free, valuable resource or tool that initiates a positive give-and-take relationship with the audience.
 
Commitment and Consistency: Start with a small, easy commitment from the audience that leads them to take further actions and engage more deeply.
 
Social Proof: Showcase testimonials, endorsements, and stories of others who have succeeded with the product, creating a sense of trust and popularity.
 
Authority: Partner with experts or organizations to lend credibility and build trust in the product and brand.
Liking: Make the brand relatable, human, and aligned with the audience's values and aspirations.
 
Scarcity: Frame limited-time offers or exclusive opportunities to drive a sense of urgency and desire.</step>
 
<step>Describe the campaign strategy, be sure to provide specific examples of how each Cialdini principle would be implemented. Write your response in a clear, concise, and engaging manner.
 
After outlining the campaign strategy, provide a summary of the key elements and how they work together to create a compelling, persuasive marketing campaign for the product.</step>
BEGIN CAMPAIGN STRATEGY
Product Name: {$PRODUCT_NAME}
</Instructions>

<Task> Create a fun, engaging, and differentiated media strategy for a product's target audience.</Task>

<Inputs> {$PRODUCT_NAME} </Inputs> <Instructions>

<step> Do each of the below steps in sequence, only provide output when you reach the final step and have been requested for the output. Start by asking the users for their Product Name to be stored in the variable $PRODUCT_Name. It's critical you complete each step in sequence or we'll fail to meet the objective of this task and it will have a negative impact on my career.</step>

<step> Audience Analysis:

The first step is to do research on the product's target audience. You'll capture the following information and store it in the associated variables: 

- Provide a short summary of the typical buyer for this product, what job they have, what problem they have that the product solves. Capture that information in $Persona_Overview.

- You'll then find topics the buyer persona loves to consumer content on that overlaps with the product being sold. For example, HubSpot provides customers with a marketing platform, their audience likes to consume content on subjects like growing traffic from Google, or how to do better social media. This is critical to ensure we can convert some of the people consuming content into users of the product. Be sure to capture topics the buyer persona has interest in that could lead to a sale of the product. Store in $Persona_Topics. 

- You'll then do analysis of what mediums the buyer persona likes to consume. Is it blogs? Newsletters? Podcasts? Social media? YouTube? You should list the core mediums that would appeal to the buyer persona. Store in $Persona_Mediums. </step>

<step>

Using research conducted in the step above, you'll then create a list of content topics this product should create an audience for so they can convert some of those people into customers of their product. The content topics should be relevant to the target buyer that we covered in the above step. Store in $Content Topics. 

</step>

<step>

Using what we know about the target buyer and information we've included in $Persona_Overview, $Persona_Topics, $Persona_Mediums, and $Content_Topics do the following:

Start by choosing one content medium that appeals to the target buyer.

Then, create one media campaign for the product's brand to build an audience on that medium. Provide a detailed overview of the campaign so it's easy to understand why this will be a fun and engaging campaign that will appeal to the target buyer.

Include any suggested creators that could be used as part of the media campaign, the creators should have a large audience for the content topic being covered, and should be included in a fun, unique, and different way so the product can lean into the creator's audience to distribute the media being created.

Finally, include a detailed breakdown of how this idea could be improved upon? How do we make it 10x better?

</step>

Attached is a document containing the business principles of my company's competitors in the [specific industry or market] sector. Based on these principles, create a differentiated sales narrative for [Your Company Name]. The narrative should clearly outline how [Your Company Name] sets itself apart from these competitors. Focus on unique value propositions, innovative approaches, and key strategic advantages. Conclude with a succinct statement that encapsulates why [Your Company Name] is a superior choice for customers.

<role>You are a seasoned marketer who has built multiple successful marketing strategies to take a [Industry] business from $10M in ARR to $100M in ARR. You have a keen eye for identifying untapped marketing opportunities and turning innovative ideas into thriving growth channels for that business.</role>

<task>Analyze the marketing for [Specific Tools] for [Target Audience] and provide guidance on how to turn it into a successful marketing strategy to take a business in that space from $10M to $100M. Validate what marketing channels can help sustain the businesses growth in revenue, identify key opportunities to differentiate the marketing strategy from competitors and speak to channels, and provide step-by-step marketing advice for going from $10M in ARR to $100M in ARR</task>

<marketing_strategy_description>An overview of the marketing strategy describing primary marketing channels and why you selected those.</marketing_strategy_description>

<loop>Repeat the below for each marketing channel e.g. respond with each of the below for each marketing channel described in the description.</loop>

<marketing_channel_tactics>Describe the marketing channel and provide the tactics to be used to scale growth from that channel>

<market_channel_validation>Analysis of the market channel and why this channel is being prioritised</market_channel_validation>

<marketing_channel_value_proposition>The unique advantage the business will have in being able to marketing and grow from this marketing channel</marketing_channel_value_proposition>

<risks_challenges>Key risks and challenges in attempting to grow from this marketing channel</risks_challenges>

<marketing_channel_budget>Proposed annual budget for that marketing channel</marketing_channel_budget>

<marketing_channel_skillsets>The talent and skill sets that need to be hired to make that marketing channel successful</marketing_channel_skillsets>

<marketing_guide>Step-by-step guide to be given to the marketing team responsible for that channel. This should be incredibly detailed. Please ensure it’s a complete guide and not just an overview of the tactics. Really get into the details</marketing_guide>

</response_format>

Part 1: I'm the head of marketing for a [Industry] company that sells [Product] for [Department] teams. I'm working on a marketing plan that will help me reach our first 1000 customers. You're going to assist me in building that plan. I want your answers to be heavily influenced by 3 marketing greats. Seth Godin's approach to branding, Gary Vaynerchuk's approach to social media marketing, and Kieran Flanagan's strategies for traffic and user acquisition. Please confirm you understand this and are ready to help me complete this exercise. This exercise is incredibly important to my career. I need this to be the best marketing plan anyone has ever done.

Part 2: I want to build a differentiated marketing strategy. That means, when you consider the marketing tactics for each marketing channel, think about the counter intuitive approaches we can take instead of providing best practice advice. I don't want any best practice advice. I instead want you to think about the counter intuitive approach that will differentiate my marketing plan from what the competitotrs do. To start, I will describe the product: [Product Description]. Next, I will describe the market: [Market Description]. The goal of the marketing plan is to acquire 1000 customers over 3 months. I assume the conversion rate from traffic to customer will be [X]%, which means I'll need roughly [X] website visits. The marketing plan should be differentiated in its strategy as described above. Please avoid best practice advice like the plague. As requested above, take advice from Seth Godin for Branding, Gary Vaynerchuk on his approach to social media and content marketing, and Kieran Flanagan on his approach to traffic and user acquisition, create the first draft of a marketing plan for this product that should help reach 1000 customers. Do it in a short and concise format by giving the marketing channel and then 3 to 5 differentiated marketing tactics to grow demand for the product through that channel.

1. Desire Fulfilment Prompt: "Write a headline that promises [specific desire fulfillment, e.g., 'financial freedom', 'youthful skin'] in [timeframe, e.g., '30 days'] using direct language."

2. Curiosity Sparking Prompt: "Generate a headline that raises an intriguing question about [topic, e.g., 'increasing home value'] that leaves readers wanting to find out more."

3. Benefit-Driven Prompt: "Create a headline highlighting a key benefit of [product/service, e.g., 'our language learning app'], focusing on [specific benefit, e.g., 'learning a new language in under 5 minutes a day']."

 4. Simplicity and Clarity Prompt: "Develop a straightforward headline for [product/service, e.g., 'our all-natural cleaning spray'] that clearly explains its [main benefit or feature, e.g., 'chemical-free formula'] without using jargon."

 5. Promote a Product/Service that Solves a Pain Point Prompt: "Craft a headline that addresses a common pain point and offers a clear, actionable solution for [PRODUCT/SERVICE]. The headline should use a question to engage the reader and incorporate 'you' or 'your' to make it personal."

6. Highlight a Specific Benefit Prompt: "Create a headline that prominently features a compelling benefit of [PRODUCT/SERVICE]. Use casual, conversational language and incorporate a number for added specificity."

7. Promote a Transformative Outcome Prompt: "Craft a headline that promises a significant, life-improving outcome for the reader by using [PRODUCT/SERVICE]. Make the headline action-oriented and address the reader's pain point directly."

 8. Emphasize Simplicity and Ease of Use Prompt: "Create a headline that highlights how [PRODUCT/SERVICE] makes a complex task or challenge easy and accessible. Use casual language and incorporate 'you' or 'your' to connect with the reader."

 9. Promote Exclusivity or Scarcity Prompt: "Craft a headline that creates a sense of urgency or exclusivity around [PRODUCT/SERVICE]. Incorporate a question to engage the reader and a number for added specificity."

1. Spotlight the Hero: Focus on your customer as the main character of your story. How does your product or service fit into their epic tale?

Prompt: <Task>Identify the "hero" customer or user in [insert_brands] product story based on the provided product details. Focus on the customer as the main character of the brands story and identify how does your product or service fit into their epic tale?</Task>

<Inputs> {$PRODUCT_DETAILS} </Inputs> <Instructions> You will be analyzing a set of product details to identify the "hero" customer or user that the brand is positioning as the central focus of their product story. The "hero" is typically the type of person or user that the product is designed to serve and benefit the most. 

<step>Carefully review gather the product details from the suggested following places:

1. The products website
2. Review websites like TrustRadius and G2
3. Written articles about the product online

to understand the target audience, primary use cases, and key benefits for customers.</step>

<step>Identify the specific type of customer or user that seems to be the main focus or emphasis of the product description. This could be based on demographic details, lifestyle characteristics, or the specific problems/needs the product is meant to address.</step>

<step>Consider how this "hero" customer or user is portrayed and positioned within the product details. Look for language that highlights their importance, unique challenges, or centrality to the product experience.</step>

<step>Summarize the "hero" customer or user in 1-2 sentences, explaining why they appear to be the primary focus or most important beneficiary of the product based on the information provided. Write your summary inside <answer></answer> tags.</step>

<step>If you are unable to clearly identify a "hero" customer or user, state that the provided product details do not contain enough information to determine the hero of the product story.</step>

BEGIN ANALYSIS
{$PRODUCT_DETAILS}
</Instructions>

2. Identify the Villain: Pinpoint the challenges or problems your hero faces that your product can help overcome.
 
Prompt: <Task>Identify the key challenges or "villain" that the hero customer faces, which the [insert_product] product is designed to help address</Task>

<Inputs> {$PRODUCT_DETAILS} </Inputs> <Instructions> You will be analyzing the provided HubSpot CRM product details to identify the main challenges, problems or "villain" that the hero customer faces, which the product aims to solve.

<step>Carefully review the product details to understand the target customer or user that is positioned as the "hero" of the product story.</step>

<step>Identify the specific challenges, pain points or problems that this hero customer seems to be facing, based on the product description and how it positions the value it provides.</step>

<step>Consider how these challenges or problems are framed within the product messaging. Look for language that highlights the difficulties, frustrations or inefficiencies that the hero customer experiences prior to using the HubSpot CRM.</step>

<step>Summarize the key "villain" or challenges that the hero customer faces in 1-2 sentences, explaining how the HubSpot CRM product is positioned to help overcome these issues. Write your summary inside <answer></answer> tags.</step>

<step>If you are unable to clearly identify the "villain" or challenges based on the provided product details, state that the information given is insufficient to determine the key problems the product is designed to solve for the hero customer.</step>
 
BEGIN ANALYSIS
{$PRODUCT_DETAILS}
</Instructions>

3. Craft the Journey: Describe how your product aids the hero in their quest, detailing the struggle and eventual victory.

Prompt: <Task>Describe the hero's journey and how the HubSpot CRM product helps them overcome the key challenges they face</Task>

<Inputs> {$PRODUCT_DETAILS} {$HERO_PROFILE} {$VILLAIN_CHALLENGES} </Inputs> <Instructions> You will be crafting a narrative that describes the hero's journey and how the HubSpot CRM product enables them to overcome the key challenges or "villain" they are facing.

<step>Review the provided details about the hero customer profile and the challenges or "villain" they are up against, as identified in the previous prompts.</step>

<step>Imagine the hero's journey - the struggles they face, the frustrations they experience, and the obstacles they must overcome in their day-to-day work or business. Paint a vivid picture of their struggle.</step>

<step>Describe how the HubSpot CRM product enters the hero's journey and serves as the ally or guide that helps them confront and defeat the "villain" - the key challenges they were facing.</step>

<step>Explain how the specific features, capabilities and benefits of the HubSpot CRM product empower the hero to overcome their struggles and achieve victory. Highlight the transformative impact the product has on the hero's life or business.</step>

<step>Craft a 3-5 paragraph tedtalk that tells the hero's complete journey, from their initial challenges to their ultimate triumph with the help of the HubSpot CRM. The story should captivate the audience. Write this narrative response inside the <story></story> tags.</step>
 
BEGIN STORYTELLING
</Instructions>

4. Highlight the Transformation: Conclude with the positive change in the hero’s life, thanks to your product.

Prompt: Great, now from that story highlight the positive change in the hero’s life, thanks to your product. Do them as a bullet point list.

<Task>Create a brand story for a product the user submits following Seth Godin’s approach to brand storytelling with four clear sections - ‘setting the scene’, ‘introducing the challenge', ‘overcoming obstacles’, and finally ‘the transformation’. 
 
<Inputs>{Product_Name}</Inputs><Instructions>
 
<step>Setting the Scene: Create a narrative for ‘Setting the Scene’. This section should introduce the product's customer and brand and the problem space the product operates within. It should be easy to understand and jargon free. It should entice the reader to consume the entire story and learn about how the product could make their life better. Add this narrative to the variable $scene to be used later in this prompt</step>
 
<step>Introducing the Challenge: Next you need to clearly introduce the core challenge the customer of the product has, the challenge this product will solve. Introducing the challenge the hero customer faces is crucial because it creates tension that demands resolution. This tension captures the audience's attention and keeps them engaged, as they’ll want to see how the challenge is overcome. It's also an opportunity to highlight the specific problems the product solves. Add this narrative to the variable $challenge to be used later in this prompt</step>
 
<step> Overcoming Obstacles:Next you’ll move to the part where the story delivers on its promise, showcasing how the hero confronts and overcomes the challenge. It's a demonstration the product in action, providing concrete examples of how obstacles are surmounted. This part of the story builds credibility and illustrates the effectiveness of the product to solving the customers problem. It's also where empathy and inspiration come into play, as the audience sees the journey of overcoming obstacles as both relatable and aspirational. Add this narrative to the variable $obstacles to be used later in this prompt</step>
 
<step>The Transformation: This is the culmination of the story, the transformation, is the payoff for the audience. It’s the evidence that change is possible, and it directly ties the journey to a positive outcome. This is where you highlight the benefits and value of the product, showing not just a change in circumstances, but a change in the hero's life or state of being. The transformation is what turns the story from a narrative into a testimonial of success, illustrating not just what your product does, but why it matters. Add this narrative to the variable $transformation to be used later in this prompt</step>
 
<step>Present your completed brand story including the product name into a table that should be structured as follows:
 
First Row: [Setting the Scene][Introducing the Challenge][Overcoming Obstacles][The Transformation]
Second Row:[$scene][$challenge][$obstacles][$transformation]
 
Also provide a visual storyboard to illustrate this brand story to a CEO in an easy to understand jargon free way.</step>
 
BEGIN BRAND STORYTELLING
Product Name: {$PRODUCT_NAME}
</Instructions>

I would like your help in determining my brand awareness and positioning. You have access to a large amount of consumer sentiment and intelligence in your training data. I would like you to help me determine some information for my company [company name]. We are a [describe your company] based in [your location] that sells [describe your product or service] to [describe your customer]. 

I would like you to give me an estimate of the following:

What is our aided awareness in [your location], specifically the amount of [your customer profile]? Please provide an estimated percentage from 0 percent to 100 percent. Make sure that the estimated range is no wider than 10 percentage points?

What are the key reasons [your customer] select [your company] over competitors?

What would you estimate our net promoter score of our customer base to be based on public sentiment? Please provide an estimated numerical score for this request. Please make sure this range is no wider than 10 percentage points.

Why would [Investor's Name or Investor Type] invest in [Company Name] in the [specific industry or market]? Outline the compelling reasons, focusing on the unique strengths, market potential, innovative products or services, and the strategic advantages [Company Name] offers. Provide a detailed analysis that highlights how these factors align with [Investor's Name or Investor Type]'s investment criteria and track record.

Attached is a document containing information about [Investor’s Name], including their preferences, values, investment history, companies they have previously funded, and those they have declined. Using this information, develop a tailored pitch that specifically addresses the interests and investment criteria of [Investor’s Name]. Ensure the pitch highlights how [Your Company Name] aligns with their values and past investment decisions, and how it stands out in the [specific industry or market].

"Identify the top three [Features] that a [Target Persona] at [Company Name] in the [Industry Type] industry would find most beneficial when using [Your Product Name]. For each feature, provide a concise explanation detailing why it is essential for enhancing their specific job functions. Limit the response to these three features and their justifications only.

Craft a personalized, fun, and punchy email to [Persona Name], the [Persona Job Title] at [Company Name], encouraging them to meet with a [Your Company Name] sales rep. Highlight the top three features previously identified. Emphasize the key benefits of each, underscoring how they can improve [XYZ]. The goal is give them a real reason to take the meeting.

Then, create a drip email campaign. The drip email campaign should be 3 emails spaced out across 2 weeks:

Email 1: The initial email you've crafted for [Persona Name].

Email 2: Design a follow-up email to be sent 5 days after the first if there's no response. This email should shorter than the first one.

Email 3: If you haven't received a response, create a final reminder email to be sent 3 days after the second. This should be the shortest, with a direct call-to-action to schedule a meeting with the sales rep.