Nanosonics is an Australian infection prevention company that has successfully developed and commercialised a unique automated disinfection technology, trophon®, representing the first major innovation in high level disinfection for ultrasound probes in more than 20 years.
trophon is fast becoming the global standard of care for ultrasound probe disinfection.
The Goal
Approach
Results
The Goal
Strengthen brand image for the conference, make complex science approachable for distributors of the products - hospitals and medical workers. Boost integration and sales.
Visualizing complex science
trophon uses a patented nebulised hydrogen peroxide mist to achieve high-level disinfection of ultrasound probes.
The enclosed system requires no special ventilation or PPE beyond gloves. It breaks down residual H₂O₂ into oxygen and water at the end of each cycle, providing effective disinfection with minimal risk to operators and no environmental impact.
The Deliverables
We developed three narrated MoD videos that helped translate complex clinical science into an accessible visual format for medical specialists at conferences. These videos reinforced the brand's presence and provided sales teams with a practical tool to accelerate purchasing decisions.

