WISE is an innovative medical device company developing the new generation of implantable leads. The electrodes of WISE are highly ergonomic, conformable, soft, and thin, thus allowing a great adhesion.
Challenge
Our Approach
Results
The goal
To prepare a short video to illustrate a new device and a new surgical implantation procedure.
Animation type: 3D Light
Animation in detail. Detailed procedure
The transparent model of the body with a visible spine allows the audience to observe the detailed step-by-step procedure. We show a spine with a needle implanted. Then proceed with the detailed insertion procedure.
The animation quickly visualizes all of the key features of Heron Lead in comparison with devices that pain specialists usually adopt in their professional practice.
Results
We delivered a video that explains WISE's implantable leads and the streamlined surgical implantation procedure, clearly showing the device's benefits.
"They were flexible to meet our needs but also assertive when critical aspects requiring competence were at stake."

Sandro Ferrari
Director of Operations
