--- title: VR/360 3D Animation for Exeltis description: Discover how Exeltis used VR/360 3D animation to effectively communicate complex infertility issues and enhance health literacy through immersive visual storytelling. image: https://nanobot.group/hubfs/exeltis-cover.jpg --- [![Logotype\_white](https://nanobot.group/hubfs/Logotype_white.svg)](https://nanobot.group/?hsLang=en) ![hamb](https://nanobot.group/hubfs/Life%20science%20marketing%20website/icons8-hamburger-button-32.png) [About](https://nanobot.group/about?hsLang=en) Industries ### Industries #### [![Biotech Startups](https://nanobot.group/hubfs/micro.png) BioTech & MedTech Startups Attract investment & partnerships](https://nanobot.group/biotech-marketing?hsLang=en) #### [![Life Science Businesses](https://nanobot.group/hubfs/%E2%80%94Pngtree%E2%80%94vector%20dna%20icon_3787609.png) Life Science Businesses Market your services & products, increase your revenue](https://nanobot.group/life-science-marketing?hsLang=en) #### [![Pharma](https://nanobot.group/hubfs/thread.png) Pharma Build lasting relationships with HCPs and patients](https://nanobot.group/pharma-marketing?hsLang=en) #### [![Aesthetic Medicine](https://nanobot.group/hubfs/Aesthetic.png) Aesthetic Medicine Developing content and learning solutions](https://nanobot.group/aesthetic-medicine-companies?hsLang=en) #### [![Medical Devices](https://nanobot.group/hubfs/Medical-devices.png) Medical Devices Explain complex mechanisms & train professionals](https://nanobot.group/medical-device-companies?hsLang=en) #### [![Academia, Hospitals and Clinics](https://nanobot.group/hubfs/Academia.png) Academia, Hospitals, and Clinics Communicate scientific progress and demonstrate your impact](https://nanobot.group/academia-and-healthcare-institutions?hsLang=en) Offers ### Offers #### [![Fundraising bundles](https://nanobot.group/hubfs/Fundraising%20bundles.png) Fundraising bundles Investor-ready assets for Biotech & Medtech startups](https://nanobot.group/fundraising-bundles?hsLang=en) #### [![Life science retainer](https://nanobot.group/hubfs/Life%20science%20retainer.png) Life science retainer Turn scientific excellence into predictable revenue](https://nanobot.group/life-science-retainer?hsLang=en) Services ### Strategy [![Brand Identity](https://nanobot.group/hubfs/Services/Branding%20(1).svg) Brand Identity](https://nanobot.group/branding?hsLang=en) [![Positioning and Messaging](https://nanobot.group/hubfs/Positioning%20and%20Messaging.svg) Positioning and Messaging](https://nanobot.group/positioning-and-messaging?hsLang=en) [![Content Strategy](https://nanobot.group/hubfs/Content%20Strategy%20menu%202.svg) Content Strategy](https://nanobot.group/content-strategy?hsLang=en) ### Content [![E-Detailing and Visual Aids](https://nanobot.group/hubfs/Services/Edetailing.svg) E-Detailing and Visual Aids](https://nanobot.group/edetailing?hsLang=en) [![Scientific/Medical Animations](https://nanobot.group/hubfs/Services/Medical%20Content.svg) Scientific/Medical Animations](https://nanobot.group/scientific_and_medical_content?hsLang=en) [![E-Learning](https://nanobot.group/hubfs/E-Learning%20logo.svg) Educational Content/E-Learning](https://nanobot.group/e-learning-solutions?hsLang=en) [![Pitch decks](https://nanobot.group/hubfs/Pitch%20decks.svg) Pitch Decks](https://nanobot.group/pitch-decks?hsLang=en) ### ROI [![Sales & Marketing Operations](https://nanobot.group/hubfs/Services/Sales%20%26%20Marketing%20Operations.svg) Sales & Marketing Operations](https://nanobot.group/sales-and-marketing-operations/?hsLang=en) [![Lead Generation](https://nanobot.group/hubfs/Services/Lead%20Generation.svg) Lead Generation](https://nanobot.group/lead-generation?hsLang=en) ### Technology [![Website Design & Development](https://nanobot.group/hubfs/Services/Web%20Design.svg) Website Design & Development](https://nanobot.group/web-design?hsLang=en) [![Interactive Video](https://nanobot.group/hubfs/Interactive%20video%20menu%203.svg) Interactive Video](https://nanobot.group/interactive-video?hsLang=en) [![Medical Game](https://nanobot.group/hubfs/Medical%20Game.svg) Medical Game](https://nanobot.group/gut-brain-vagus-protocol?hsLang=en) Resources ### Resources #### [![Case studies](https://nanobot.group/hubfs/Case%20studies3.png) Case studies A curated showcase of our featured projects and campaigns](https://nanobot.group/cases?hsLang=en) #### [![Resources](https://nanobot.group/hubfs/Resources3.png) eBooks, webinars, and tools Essential resources and tools to help your business grow](https://nanobot.group/resources?hsLang=en) #### [![Blog](https://nanobot.group/hubfs/Blog3.png) Blog Expert insights, industry trends, and actionable advice](https://nanobot.group/blog?hsLang=en) [Get my Quote](https://nanobot.group/contact?hsLang=en) [Case study](https://nanobot.group/blog/tag/case-study) # VR/360 3D Animation for Exeltis 03 Jan 2025 **| by Andrii Koniukh** ![exeltis-cover](https://nanobot.group/hs-fs/hubfs/exeltis-cover.jpg?width=1000&height=563&name=exeltis-cover.jpg) [BACK TO BLOG](https://nanobot.group/blog?hsLang=en) Exeltis faced the challenge of effectively communicating complex infertility issues. To bridge this gap, we developed a 3D VR animation that immerses viewers in the fertilization process, illustrating the challenges sperm and egg face. ## The Goal “To create a 3D medical animation in VR/360 format” ![Challenge](https://nanobot.group/hubfs/Life%20science%20marketing%20website/Group%20(11).svg) ### Challenge ![Problem](https://nanobot.group/hubfs/Life%20science%20marketing%20website/icon%20(7).svg) ### Our Approach ![Results](https://nanobot.group/hubfs/Life%20science%20marketing%20website/icon%20(8).svg) ### Results When it comes to infertility, the topic is usually challenging to address a large audience due to the various causes that underlie its etiology. The medical data can feel overwhelming and confusing for some patients. Printed information have limited impact because they are often not read. And even if read, brochures may still be ineffective if it’s not written at an appropriate literacy level. That’s why Exeltis company decided to go digital and present their medical drug in a virtual reality format. It helps to bridge the gap in health literacy with the help of compelling visual storytelling that takes the viewer on a personal journey where they become a protagonist who follows the sperm cells on their way to their final destination – the egg. Before proceeding with technical details of the 3D animation, let’s look at the problem that FOLANDROL® and CLAVELLA® medications had been developed to tackle. ![01 (1)-1](https://nanobot.group/hs-fs/hubfs/01%20(1)-1.jpg?width=1000&height=793&name=01%20(1)-1.jpg)   Reproduction is a natural and straightforward experience for most couples. However, for some of them, it is complicated to conceive. Infertility affects around 16% of the population who are unable to conceive after one year of unprotected intercourse (Thoma et al. Fertil Steril. (2013); 99(5): 1324–1331). Approximately a third of cases of infertility are related to females, 20% male related, and almost half involve both partners or are unexplained. **Women** In women, infertility is often caused by hormonal disbalance. Fertility hormones control ovulation. If for any reason hormone levels are disturbed, ovulation can be affected. The hormonal disturbance that affects ovulation can be caused by many factors which include dramatic changes in weight, stress, strenuous exercise and illness. **Men** A man’s fertility is generally dependent on the quantity and quality of his sperm. If the number of sperm a man ejaculates is low or if the sperm is of poor quality, it will be difficult, and sometimes impossible, for him to cause a pregnancy. ![02 (1)](https://nanobot.group/hs-fs/hubfs/02%20(1).jpg?width=1000&height=863&name=02%20(1).jpg)   We created an animated health video in the VR format to demonstrate the problem of infertility from the ‘inside.’ By putting on a VR headset, the viewer becomes a part of the epic story where millions of sperm cells are passing through the obstacles to reach the egg and fertilize it. **Discover the full story in our case study [here](https://nanobotmedical.com/blog/gynecology-vr-animation/)** **![03 (1)](https://nanobot.group/hs-fs/hubfs/03%20(1).jpg?width=1000&height=800&name=03%20(1).jpg)** *"We enjoyed our cooperation with Nanobot Group on every stage of the work process from the kick-off meeting to the final product delivery. I would say that a superb communication between us is what resulted in a mutual understanding and an excellent VR animation that impressed all our audience at the medical congress. Great result and a very professional team to work with."* ![Philipp 2](https://nanobot.group/hs-fs/hubfs/Philipp%202.png?width=135&height=135&name=Philipp%202.png) ### Philipp Sälinger Exeltis       | ### 25th Annual Communicator Awards, 2019 ![award-img-1 (1)](https://nanobot.group/hs-fs/hubfs/award-img-1%20(1).png?width=90&height=223&name=award-img-1%20(1).png) | ### Cannes Corporate Media & TV Awards, 2019 ![award-img-2 (1)](https://nanobot.group/hs-fs/hubfs/award-img-2%20(1).png?width=284&height=223&name=award-img-2%20(1).png) | ### Creativity International 49th Media & Interactive Design Awards, 2019 ![award-img-3 (1)](https://nanobot.group/hs-fs/hubfs/award-img-3%20(1).png?width=170&height=223&name=award-img-3%20(1).png) | | --- | --- | --- |   ## Sign up for our newsletter Subscribe ![close](https://f.hubspotusercontent30.net/hubfs/6603436/2020%20-%20Templates/x-pop-up-form.svg) ### LET'S CHAT ## EVERY JOURNEY BEGINS WITH A SINGLE STEP [Get a free 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