3D animation and an interactive display to show disorders and their diagnostics

Animation type: 3D medium

We needed to develop highly complex and visually appealing animations within one month. We adopted a bold cinematic approach to capture attention and emphasize the critical aspects of the content.

Looped videos

For the looped animation, we focused on the DNA strand, highlighting several mutated genes.

This targeted approach effectively conveys the genetic basis of the disorders in a visually engaging manner.

Web Progressive Application

Given the potentially distressing nature of some mutations, we adopted a cartoon approach for the patient portraits to present the information in a more pleasant and accessible manner.

The project involved multiple language changes, which we managed through daily GitHub commits. Additionally, certain devices, such as the iPad Pro, required specific design and placement considerations, leading us to develop several layout types.

Interactive stand

The video and interactive stand were showcased at Arab Health 2024, with the presence of the US Ambassador.

Result

• MoA video in 4K resolution

• Uncompressed animation in ACES color space, including both looped and hero animations

• High-resolution still prints for the client's website

• A 2D set of characters: patient profiles and looped DNA videos

• An interactive Progressive Web Application with autonomous working capability for the display